The Meaning of Colors
Selecting a color scheme is one of the main steps in planning your event. If an underwater-themed event is mentioned, teal green automatically comes to mind when thinking about cakes and pastries. An event scheduled to be outdoors in the Fall would make us think Autumn colors in the decorations and desserts would be very fitting.
Colors can have an affect on us physically, for example, orange can stimulate the appetite (so use it on the cake!). They can affect us as a culture, for example, white is worn at American weddings as the color of purity and wholeness, while in India it is often the color of mourning and funerals. And they affect everyone differently, as we remember a lifetime of personal associations and memories related to certain colors. Because of the heavy use of all colors in our daily lives and fashions, and the relatively small number of base colors to draw from, no hard and fast associations can be drawn.
- White is traditional, elegant, representative of purity, and to many modern brides, boring.
- Black is good for clothes, bad for weddings. Black is authoritative and powerful, mysterious, and slimming.
- Yellow stimulates the nervous system, activates memory, and encourages communication.
- Green helps us feel soothed, renewed, and relaxed in mind and body by the color green. Green represents life, growth, and emotional safety.
- Blue is everyone’s favorite color! Blue always outranks the others when surveying for people’s favorite.
- Purple encourages a sense of creativity, mystery, and spirituality, purple is the color of royalty in the West.
- Red is the strongest color in the spectrum. It increases enthusiasm, raises blood pressure, and excites action. It is the color of love, passion, blood, war, strength, fire, and desire.
- Orange very successfully combines the attributes of red and yellow, stimulating energy, happiness, and even appetite! It is also the most controversial color, provoking strong love/hate relationships.